FX Well's challenges are facilitated through their app and web platform. All challenges have a health area focus (sleep, exercise, nutrition, or stress) and a unique brand concept. All challenges come with a standard marketing and communications plan including emails, texts, print collateral, and push notifications. In the below challenges, I developed all design and branding, and new communication plan standards to increase challenge engagement.
20 FOR 20
Workout for twenty consecutive minutes a day, for twenty straight days.
EAT THE RAINBOW
Every day, try and check-off all five colors of the food rainbow to earn your points. The food rainbow consists of red, orange, yellow, green and blue/purple. Try and eat as many fruits and veggies in these colors!
Snap a picture of a healthy meal and earn points.
PAY IT FORWARD
Commit random acts of kindness and enter to win.